The strategy and tactics of pricing explains how to manage markets strategically and how to grow more profitably rather than calculating prices to cover costs or achieve sales goals students will learn to make strategic pricing decisions that proactively manage customer perceptions of value motivate purchasing decisions and shift demand curves. Abebookscom the strategy and tactics of pricing a guide to profitable decision making 9780130262486 by thomas nagle and a great selection of similar new used and collectible books available now at great prices. Stanford libraries official online search tool for books media journals databases government documents and more. A guide to growing more profitably the strategy and tactics of pricing about the book for almost three decades the strategy and tactics of pricing has served as the leading. The strategy and tactics of pricing a guide to profitable decision making by thomas t nagel and reed k holden reviewed by una mcmahon beattiejournal of revenue pricing management 2002 1
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